Ahh Sweet Spring

The robins are back, but man , they are pissed.  It snowed this morning in Des Moines.  The sun is out now though, and I, Pollyanna Tom, believe golf weather is just around the corner.  The City courses were slated to open last Friday, but it snowed Thursday.  Geez.
  PGA executive office candidates are in town today.  Our good friend Ted O'Rourke, head professional at Morris County Golf Club, is a candidate for Secretary.  Green grass pros, as well as those who work at driving ranges and other facilities know that the golf industry is changing.  Supply and demand is an issue:  there are too many golf courses in Iowa for all of them to prosper; especially if the operators keep doing things the same way.  Hell, doing the dame thing over and over again, but expecting a different result is a good definition of Insanity.  Pros need to focus on delivering EXCELLENT customer experience.  They should read Tom Peters and Guy Kawasaki about making meaning and serving their clientele, and about focusing on WOMEN.  Ted gets it.