C-Thru and See Through
As I was getting ready for work one day a couple of weeks ago, I had the TV on and the "Today" show was talking about the "next fashion trend; see through handbags". My immediate reaction was "boy, great idea...let's let everyone in the world see my personal stuff and how thick my wallet is" (or in my case isn't!). Fashion, shmashion...let's talk practicality. I like the color green, let's make a green golf ball! In fact, we should make all different colored balls so they could become the hottest new golf wardrobe accessory. Lost balls be damned; "I totally and completely MATCH!"
There is a company in the golf industry called C-Thru Grips. They make grips that you can see through. (Pause for laughter) They are cool and they reveal a little bit of insight to your personal feelings like who your favorite college team is or who your favorite football or baseball team is. But they don't let anyone know about your prescription drug medication or erectile dysfunction.
C-Thru is a bit of a fashion trend in this quirky golf industry. They sponsor John Daly...one of golf's most charismatic figures now-adays. I don't even have the grips but I think it's cool and I'm a JD fan and I think anyone would be hard pressed to say he's sexy. I'm not as fat as he is, but I can relate and his life has been an open book.
On another see through front, if my brother had his way, the LPGA Tour would adopt a rule allowing slightly see through tops and shorter skirts. I don't mean to sound crass...it's my brother's belief anyway. But, our society has become extremely voyeuristic and the golf course is not immune to that. Sex sells. Peeking into people's personal lives sells (John Daly). Whether these two principles offend you or not, they work in the business world.
If anyone knows how to get a hold of Natalie Gulbis (sex sells), I'd like her to be the SwingStation spokesperson. Let her know I'm a huge JD fan (they play a lot together in Vegas), I have a new line of clothing coming out and I'm considering a 24 hour a day, dedicated TV channel in her honor. I'll even throw in a new handbag if it helps!!







